If you want to attract traffic to your website, then Search Engine Optimization (SEO) is the right approach. Just imagine traffic getting pulled to your site with people using credit cards to shop for items. SEO is the right internet marketing strategy which helps in drawing more visitors to your site. Pay per click agencies depend upon these strategies to make money on their revenue models.

It helps in improving the class and superiority of the traffic to your site.  SEO is not similar to SEM (Search Engine marketing).  In this form of marketing, you pay for pulling traffic to your website.  On site search engine optimisation takes assistance of organic or natural ways to draw visitors to their website.

Given below are some ways to boost your search engine rankings.

a) Keywords
The right use of keywords needs to be targeted. Keywords are basically the words people type when they are looking out for some information.  These words are typed in the query box of the search engine when they want to get data on a particular product or service.  If you are able to focus on the right keywords which someone is looking out for to buy a product or service, then your sales is surely going to increase.  You could either use paid tools or free tools to locate these keywords.

Once you have identified and located these keywords, there are basically four basic factors which would help you go into the on site SEO which are keyword optimized copy, meta tag optimization, title tag optimization and the last one is image tag optimization.

b) Keyword optimized copy
The article which you write for your website should be worth reading and enjoying. Viewers reading your article should feel that they are spending their time reading something of quality.  Once you are through with them, make sure to optimize the article with the keywords which you would be targeting. The keyword has to appear at least once in every hundred words.  Make use of LSI (latent semantic indexing) which is phrases which are linked to your keyword.  The right location of the keywords should be chosen in the article.  It should not look out of place and thus the placement of the keywords in the right manner would encourage the reader to go further to the next step and place the order for the product or service.

c) Title Tag Optimization
The title is the first thing which catches the viewer’s attention when they people view in the browser.  The main keyword has to appear in the title tag and for first time optimizers; it should have an introductory line like ‘Welcome to our Website”.  The title which you choose should be catchy and attractive.  An exclusive title would distinguish your website from thousands of other sites.

d) Meta Tag Optimization
The next step is to insert Meta tags which are referred to as keywords Meta tag and description Meta tag.

The main aim of site search engine optimisation is to adopt the right SEO techniques which help in providing high page ranks in the search engines.  The higher the page ranking, the greater would be the number of visitors to that site. If you want to make the pages search engine friendly, then you would have to revise or amend the content and then accordingly code the HTML.

Filed under: Category SEO | Tags: SEO Tips by luqman
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If you are having an online website or store for very long time but not many people are visiting your website, you want to analyze the situation.  There may be some clues which can be further investigated with some efforts. Largely many sites do not have good volume of traffic because content may not be suitable for search engines.   This is when a professional SEO company can help you optimizing the written material on your website for search engines. An efficient Toronto SEO company took a look at my keywords carefully and helped to re-write some of the material again to have the right density of keywords without making my content sound unprofessional. The ranking within the search engines is very crucial.

There is not one solution for all the search engines. SEO Companies understands the operations of many leading search engines.  Professional SEO help is important because your site would be re-worked to work well with most of the search engines.  But if too much is done, there are chances that search engine will overlook your site as over-optimized. There is a good balance and SEO companies know what is best for your online site.

SEO companies can also help you to get the appropriate program for pay per click advertising. There are two ways to go about it. One, you can display these ads on your site and second, you can display your ads on many other site. In both the case, it is important that you choose the most popular programs which match the category of business with yours. Many such programs spread the word in a network of sites, and many visitors, clients and customers are acquired that way. If you want to display these ads on your site, it is good idea to earn good money. I chose to offer your own logos and banners to the sites which have good traffic and help you to have good volume of sales which can be translated with the number of visitors and items sold online.

Filed under: Category SEO | Tags: by luqman
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Your business presence must be visible and evident in the market with your best adopted brand. Your brand identity is very important as it is the sign which identifies you with your customers and clients. In the past, paper based advertisements were good mediums to reach your customers. But advent of internet has changed everything in the media industry. Now there is no business which does not have a website. Your web site makes it possible for many customers to find your services and products and they come to know about your offerings. It is a really nice idea to have a website. The careful planning of your website is very important, in order to make it very effective, it must stand out from the crowd among other similar websites and your competitors. The blue-print can be created by you and it must include all the information you want to present to your customers online. Once you have written information or articles and details. The next search is to find an agency or web designer which can turn your thoughts into reality with a professional website. I know of a Toronto Web Design company as it was referred to me and it is good company to begin with. An effective web design company would be able to give you designs which would be suitable to your business.

A website is a medium to show to the world your business and vision. There are many business companies which are very much successful and are purely online in the presence methods. Once your website becomes ready and it is hosted at the web server. The users and visitors start coming to you through your website and web address. Initially the traffic to your site may be low. But website can not be very much successful without submitting the site to search engines. Optimizing the website for the search engine provide substantial traffic to the site for maximum return. I like the services from a professional Toronto SEO company because of the detailed job they do.  It is to your advantage and you get more sale and business.  Just having a website online among millions of others won’t do you any good unless you are promoting it.  An effective website with a strong SEO plan goes a long way and gets optimum results.

Filed under: Category SEO | Tags: business presence,professional website.,toronto seo company by luqman
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Are you an active person ? Because you should be. There are many ways of keeping your body fit, and one of them is running. The Hereford Runner is a website that has been relaunched in a blog format and intents to keep the runners community informed and in touch, through the help of the World Wide Web.

And hey, it`s a runners ` club, it means that these people are “on the move” most of the time, so they need a site that is easy to access, fast loading and full of interesting events, organized by date. And the Wye Vallery Runners Club is that place, for them.

You can easily access the latests in the right sidebar; the titles are pretty suggestive so if you know what you`re looking for, than you need just one more click. Yet, if you are new to the website and you want to find out a bit more about the runners` club, you easily notice the section number 2, with the training runs, club kit or the discussion forum. I really like the fact that the club has a forum where people can discuss the news and the events. The forum is a great way of getting feedback and thinking new challenges for the runners.

The last thing I am looking at, as user of the site, is the categories on the right sidebar. Describtive, direct and not many menus. Again, a very well organized information website, except beeing a great club for the runners. Wordpress seems to be the right solution for the Wye Wallery Runners Club, as it has everything a community could want. Users that desire to be updated can subscribe to RSS ( there is a huge button, it is impossible to miss it ) and receive notification.

Even if you are a social system buff, you can still be in touch with the club, following the updates on twitter. I would call than a smart way of designing the club, the webmaster thought about everything, when discussion the information share.

If you haven`t already clicked the link, I can tell you further that the site is NOT a dull one. You can see events pictures ( attractive one, I may say ), smiley faces, or active photos from the training runs. This will help you understand better the atmosphere out there, with that many people enjoying the dailight, the fresh air and the wonderful benefits of doing sport. It is good for the body, good for the soul.

Filed under: Category Temi | Tags: club,community,running,sports by admin
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Temi blog is a webmaster, search engine optimisation, affiliate marketing and website development discussion blog, you can also share information on motivational techniques, community networking and relevant applications. Internet entrepreneur blog was setup primary to blog, discussing and sharing information, opinions and experiences related to the internet from an entrepreneurial point of view. Guest bloggers are welcome to submit a blog post about issues that will fit into any of the categories found on the website and share your views in ongoing discussion in the blog. Please note that Temi blog sets strict guidelines for articles published on this site, if you follow the guidelines you have a better chance of getting your article published.

Boss cart looked promising as it first appeared online and many developers thought of having some good implementations over other eCommerce deployment options. Many companies re-oriented their development strategies around new ways with boss cart. However developers dont found it difficult to work with the boss cart framework. Many ecommerce gurus wrote the many articles supporting it but developer oriented forums and boards were filled with Shopping Cart Software.

Boss cart promised to provide the hacker proof code base with good proper implementation of object oriented technologies. Developers felt that it requires longer learning to write and implement code on this new platform. Many companies still go on looking for ways to automate online stores and enhance the existing capabilities of ecommerce sites with boss cart. Business decisions and requirements are good catalysts for pushing any new technology forward. Boss cart will take more time to be a mainstream paradigm and developers can adopt it if their projects demand enhanced functionality.

Filed under: Category SEO | Tags: ecommerce,internet blog,magento,web development by luqman
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In the usability article in user centred design, the factors below were identified as one of the most important factors required to create a user centred website that is usable. The 6 primary factors were identified as:Important Factors:
·    Sites primary objective
·    Who is the target audience and their web user skills
·    Potential tasks and goals of the user
·    How would the users expect the site to work
·    How easy will your site be for users

At the point a sixth but less well know factor is the speed at which users access your website. Because of the wide spread availability of broadband, we too for granted that there are significant numbers of users who are still using dial up or have very basic broadband that could not support the demanding graphics web designers tends to use in modern web designs.

Web designer are used to testing completed design projects in various browsers, perhaps they may also was to compare broadband to see how their website downloads using broadband speed test this is not a regular occurrence among web designers so if you are unsure of which broadband provider can give you competitively priced access then you may want to compare prices before you sign up with one.

Filed under: Category Usability | Tags: broadband and usability,broadband seed,fast internet access,usabulity by admin
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Most of the time, you can easily see the school of though a web designer leans towards in their web design. Web designer from a graphic design background tends to be high in visual element of the website, design eye catching websites with very little use of text, there are some website that are actually completely made from graphic without a single text a spider can read.
There other design who go in the opposite direction, loads of text with very little graphics. From search engine optimisation view point, this is actually great but from usability point of view, its almost as bad as the site design entirely with graphics.  The best sites are somewhere in between the two methods.

One mistake some designer make is that the lose focus of the purpose or a website, a website that is not and information site basically want to sell something to you, a designer should get to the point without too much irrelevant information.  One case in point is a website recently reviewed by Temi.ro , the site is and adult dating site, the previous version of the site (see image 1)

Very Naughty old version

was quite heavy on text, does not place information about the services and call to action link that will help visitors make up their mind quickly in a prominent place. The result was that the site gets a lot of visitors but also loses most of the.

The site was recently redesigned with help from Temi.ro. (see image 2). It was emphasised to the designer that importance of presenting information and arranging functions and call to action links or button in a way that makes the maximum use of the screen space without the need for users to scroll before accessing required information.
The new design was also requested to keep all the text from the old site and use H tags instead of bold tag for paragraph headlines. The final result of the new design was and eye catching website with straight forward link functions and call to action links. As at the time of writing this post, the site owner has recorded 10% drop in bounce rate.

Filed under: Category SEO, Usability | Tags: increase conversion,optimise website,reduce bounce rate,site redesign by admin
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Haven been a webmaster for many years, I am quite versed in most aspects of webmastering such as website development, search engine marketing, and various other tasks required to keep a website online and well ranked. I also know aspects of usability, including the importance of creating user centred website, so you can add awareness of usability issues to my webmasters skills, however when it come to more technical aspects of usability, I bow to the expertise of my good friend Rob Campbell of Best Web Image, a usability specialist.

When Rob praised zappos .com ecommerce website for its user friendliness in a blog on his website, I had to take another look at zappos to analyse how the site was put together to achieve the user friendliness that won praises from Rob in the hope that I can  learn a few tricks of the usability trade that I can apply to the ecommerce shopping cart application I am currently working on.

I have never visited or heard of Zappos before, it is a huge online fashion retail website. The site is well laid out, with the navigation menu at the top of the site leads to various departments such as Clothing, Shoes, Accessories and Brands. The is a huge search form with form filed you can enter the item you are looking for or just click under the search form at popular searches which takes you straight to one of the several popular keywords previous visitors to the site used to find information.

After spending about five minutes at the site, I can see the reason Rob Campbell things highly of Zappos. One or the things that impresses me most about the site does not even have anything to do with usability, its the strong customer centred policy of Zappos; you can return items bought from the site withing 365 days, that is, you can buy items from them and return it within one year of purchase to change or have your money back.

Filed under: Category Usability | Tags: ecommerce,rob campbell,seo friendly,shopping cart,shopping trolley,user frienly,zappos by admin
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Planet Golf UK Usability Review

Planet Golf UK is a leading online golf equipment store. They specialise in fitting junior golfers clothing, accessories, shoes, golf clubs, practice equipment such as nets, balls, wedges, woods irons, basically, everything a junior golfer needs to take him or her from junior golf to the senior circuit.

This website was tested for usability. Some of the factors born in mind is the fact that its primary audience are junior golfers, most of the time, the mother rather than this golfers themselves do the shopping for their equipment hence navigation, ease of use especially for the female user was tested. The site was found to be adequate but quite a number of things needed to be done to make is a perfect site for its target audience to use.

The site has a splash page which features images to aid navigation, under the images category names which leads to various sections of the site such as bags, clothing, electric trolleys, travel cover and various other categories. One of the observations of the review was the fact that you cannot order an item directory from the homepage, you have to navigate to the category first before you can access product details where you can expand the item and add it to your shopping cart. In total you need to click about three times before you can add a product to your shopping cart.

One folder deep from the homage, you have the golf shop which is where the shopping cart begins, you can add items from the shop directly into the shopping cart with only one click. The shop works fine however it was noticed that it does not seem to have Google site map, this will greatly enhance and improve the site listing in Google and other search engines. Checkout at the site after purchases was fast and effective.

Filed under: Category Usability | Tags: by admin
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Basic Implementation of Usability Testing

You have done all the hard parts, planning, analyzing, and designing. Now comes the implementation of usability testing. Throughout the previous analyses, there were most likely several negative findings. So many that it may be difficult to implement the changes to fix them all. In fact, you may not want to regardless of budget or time issues.

Develop Priorities

The next step is to create a list of priorities on what needs fixing first. Look for simple easy fixes, or try finding the ones that can affect most of your users. Fixing a poor Terms of Agreement page hardly compares to poorly done new user form or confusing navigation bar. A common side effect of fixing the larger issues first is that lesser issues become resolved on there own.

Another reason you might want to hold off on making all the fixes at once is that it may be difficult to determine what new changes made, make the greater impact. It’s easy to see improvements if all you did was move a menu to the left instead of the right versus moving the menu, redoing the menu’s organization, and changing the header all at the same time. Take little bites. It could be that moving to the left did work better for your users, but now using another feature has become more complex. Maybe the fix needed to be not moving the menu, but reorganizing it.

Test Again

Now comes the fun and ongoing part. Test and test again. A site is never really ever done. Even the big guns like eBay, Microsoft, or Google are constantly testing. I have been lucky enough to participate as a test subject for Google’s Adwords and AdSense. It’s the advantages to living nearby that I got to participate at Google I guess. Don’t forget, testing is one of the most important steps to building a website, and if you don’t do it don’t expect much. I’m guessing not everyone will like it.

Filed under: Category SEO | Tags: basic testing,Usability,user centred design by admin
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